Case: Tibnor

graphics and images

meaningful storytelling in collaboration with tibnor

When it comes to film production, moving images alone don’t always convey the message clearly enough. At Zoom Film, we combine moving images with graphic elements to create a visually powerful and informative narrative.

In our latest film project for Tibnor, we created a dynamic film that both highlights the human faces of the employees and conveys the core areas of the company. The focus has been on showing Tibnor’s access to expert advice, their efficient day-to-day delivery and the 10,000 items available on their webshop.

Our process starts with a thorough idea generation, where we gather ideas from the entire Zoom Film team. Here, we create a common thread in the different elements to create a coherent and meaningful narrative that supports Tibnor’s values and business goals.

 

thorough planning ensures efficient film production for tibnor

In any film production, planning is crucial, especially when integrating graphic elements. At Zoom Film, we ensure that our cinematographer is carefully prepared so that the footage matches the graphics that will later be implemented. Before the camera rolls, the cinematographer knows exactly which scenes require graphics and what the graphics need to convey.

During the filming for Tibnor, a group of employees had to gather to discuss a project where different products were discussed. It was important that the products could “float” between the employees later in the movie using graphics. Therefore, we made sure there was plenty of space in the footage for this graphical integration.

Although the project required extensive planning, the result was a well-coordinated and visually stunning film that effectively conveyed Tibnor’s messages.

THE FINAL MOVIE

Customer: Tibnor A/S
Production company: Zoom Film Aps
Category: Profile movie
Year: 2021
Services: Moving images, animation, motion graphics, idea generation and storyboarding
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