Case: Global Gravity

UNIQUE OPPORTUNITIES

Anything is possible with 3D animation

At Zoom Film, we always work on the principle that anything is possible. When a film needs to tell the story of complex systems or products, it can be a challenge to capture the right images in practice. Either because the process is too technical to capture on camera or because the location is simply difficult to access. This is where 3D animation gives us the unique freedom to create a universe where we can visualize exactly what’s important – without limitations.

A complete movie in 3D

For this assignment, we chose to produce a full instructional video entirely in 3D animation. This gave us the opportunity to tailor a narrative where we could select and highlight the most important steps in the system in a clear and visually engaging way. The animation gave us control over both pace and focus, so the viewer is constantly guided to the essentials. The result is a movie that makes the complex easy to understand – without losing the details.

When location becomes a challenge

Capturing moving images on an oil rig is expensive, time-consuming and fraught with practical challenges. Instead of letting that set the limits, we built the entire environment digitally in 3D – from the platform itself to the surrounding elements. This gave us full creative control: we were able to control the weather, lighting and surroundings so that the scene supported the story optimally. In this way, we were able to create a realistic and believable setting for the movie – without ever setting foot on a platform.

Clarity through visual storytelling

One of the greatest strengths of 3D animation is the ability to show exactly what’s important without distractions. Where a live recording would be tedious and full of confusing details, in animation we can make the complex simple. We can let heavy pipes float freely, highlight specific parts of the system and show step-by-step processes in a way that is both precise and easy to decode. Animation becomes not just a visual choice, but a powerful tool for understanding.

The right solution that delivers the most value

This case shows how 3D animation can be a crucial solution when classic shooting methods are not enough. For us, it’s always about finding the approach that gives the customer the most value. Sometimes it’s moving images, sometimes it’s combinations – and in cases like this, it’s animation that takes the story to the next level.

With 3D animation, we can open the doors to places the camera can’t reach and visualize even the most technical details in a simple and engaging way. This allows our customers to convey their message with greater clarity while ensuring that their solutions are understood by customers, partners and employees alike.

For us at Zoom Film, this is what drives our work: translating complex issues into powerful visual narratives that create clarity, spark interest and provide value far beyond the film itself.

THE FINAL MOVIE

Customer:	Global Gravity ApS
Production company:	Zoom Film Aps
Category:	Product/instructional video
Year:	2021
Services:	3D animation, visualization and storyboarding