Case: Dynatest

Bike lane measurement

DYnatest – product flm

Dynatest – Bike Lane Measurement, is a product film of Dynatest’s new and innovative product, the film is created to show customers this new product and create interest through a well-crafted film with a mix of moving images in beautiful surroundings in Copenhagen and animations that bring it all together.

Bike Lane Measurement is a breakthrough technology designed specifically for assessing the road surface condition of bike lanes. Experience the precise measurements and comprehensive analysis tailored to the bike lane infrastructure. With the data sent in, you can assess the condition of the bike lane and correct or repair the bike lane.

“Zoom Film has a unique understanding of visualizing and communicating Dynatest’s technical equipment for road technical measurements. Zoom Film has been an indispensable collaboration and sparring partner throughout the entire process, from start-up to finished video “

Dynamic interaction between 3D and live images

To create a deeper understanding of how Dynatest Bike Lane Measurement works, we chose to integrate 3D elements throughout the movie. This approach allows us to visualize complex processes and data in an easy-to-understand and engaging way that can otherwise be challenging to convey through traditional methods.

At Zoom Film, we specialize in using 3D animation to bring complex concepts to life and make them accessible to a wide audience. Our experience in 3D production made it possible to create visualizations that are not only technically accurate, but also beautifully integrated with the real footage. The film was shot in several impressive locations, including the iconic Nyhavn, creating a unique aesthetic setting for the story.

The interplay between the beautiful real-life footage and the advanced 3D elements gives the movie an extra dimension. Nyhavn and the other carefully selected locations act as both visual backdrop and part of the narrative, while the 3D graphics make it possible to explain technical details in an intuitive way. The result is a movie that not only conveys Dynatest’s innovative technology, but also leaves a strong visual impression on the viewer.

Zoom Film and Dynatest: Successful collaboration on video for

Bike Lane Measurement

Zoom Films’ production of the product film for Dynatest’s Bike Lane Measurement shows how visual communication can elevate a product.
With careful planning, skillful execution and creative post-production, we created a film that informs and inspires.
This case highlights the importance of quality film in modern marketing and how it can lead to increased visibility and success.

A successful collaboration between Zoom Film and Dynatest has resulted in a video that has had a significant effect on Dynatest’s marketing. The video has increased awareness of Bike Lane Measurement. The video has managed to communicate the value and usability of the product in a clear and engaging way.

THE FINAL MOVIE

Customer:	Dynatest A/S
Production company:	Zoom Film Aps
Category:	Product movie
Year:	2024
Services:	Full production of a product film for a new launch. The film is based on moving images integrated with 3D graphics.