Case: Dynatest

Dynatest
Visual universe

Dynatest – Creating a visual universe

When technology meets creative storytelling, we create films that both inform and engage. At Zoom Film, we are passionate about translating complex messages into vivid visual narratives. Dynatest wanted to strengthen their brand and present their advanced solutions in an engaging way – so we produced three unique films showing their products in action.

Our goal was to create a visual narrative that conveys Dynatest’s technology in an inspiring and easy-to-understand way. The films combine impressive real footage, advanced 3D animations and a strong narrative structure so that the message comes across clearly.

The visual universe – one coherent narrative

To create a strong common thread between the films, we developed a visual narrative that elegantly ties the three productions together. Through beautifully composed real footage and advanced 3D animation, we’ve managed to bring Dynatest’s technology to life, whether the focus is on bike paths, heavy road loads or flexible measurements in the field.

We start in the heart of Copenhagen, where Dynatest’s Bike Lane Measurement is demonstrated on the city’s iconic bike lanes. With a mix of evocative cityscapes and precise 3D visualizations, the film gives a detailed insight into how the system analyzes the condition of the road surface. The viewer is taken through a visual journey where technology and everyday life merge.

From here we move onto the major roads, where the Heavy Weight Deflectometer comes into its own. With spectacular drone footage and cinematic sequences from field work, we show how advanced road maintenance can optimize infrastructure. The focus is on precise measurements and robust product functionality, supported by dynamic 3D animations that bring data and processes to life.

Finally, we take the viewer into the field where the Light Weight Deflectometer is demonstrated in action. Here, the flexibility and efficiency of the product is emphasized through action-packed footage and close-ups that capture the essence of precision and mobility. With a combination of sharp 3D visualizations and authentic work situations, we create a film that makes complex processes easy to understand and relevant to the end user.

By combining the three stories into one cohesive case, we not only showcase Dynatest’s broad product range, but also how professional film production can convey technically complex messages in an engaging and inspiring way.

Dynamic interaction between 3D and moving images

To ensure an intuitive communication of Dynatest’s technology, we integrated advanced 3D elements that visualize data, features and benefits in a clear and elegant way. At Zoom Film, we master the interplay between film and animation – and in this case, we used our expertise to create a seamless experience where graphics and real footage merge.

Our footage was shot in carefully selected locations that not only support the narrative, but also add a visual quality that differentiates the films from traditional product communication. Nyhavn and other iconic locations were used as a backdrop for the moving images, while 3D graphics make it possible to dive into the technical details.

“Zoom Film has a unique understanding of visualizing and communicating Dynatest’s technical equipment for road technical measurements. Zoom Film has been an indispensable collaboration and sparring partner throughout the entire process, from start-up to finished video “

Process & Collaboration

At Zoom Film, we are dedicated to creating films that both inform and inspire. We work closely with our clients to understand their needs and develop a creative strategy that ensures maximum impact.

With Dynatest, we started with an in-depth research phase where we identified the key messages and the right visual style. We chose a cinematic approach, combining storytelling with technical visualizations to ensure the message was both informative and engaging.

Throughout the entire process – from script and storyboard to shooting and post-production – we focused on creating films that not only convey information but also capture the viewer’s attention. With a professional approach to editing, color grading and sound work, we ensured that the final production not only communicates the functionality of the product, but also appears visually impressive and believable.

The final result

The collaboration between Dynatest and Zoom Film has resulted in a visual universe that effectively communicates messages and creates a deeper understanding of the technology. We have delivered a production that not only strengthens Dynatest’s market position, but also shows how professional film can make a difference.

At Zoom Film, we specialize in translating technical concepts into compelling visual narratives. With the right balance of cinematic aesthetics and informative content, we can help companies make their messages stand out from the crowd.

THE FINAL MOVIES

Customer:	Dynatest A/S
Production company:	Zoom Film Aps
Category:	Product movie
Year:	2024
Services:	Full production of a product film for a new launch. The film is based on moving images integrated with 3D graphics.