focus on selling points in the launch of leica geosystems’ latest product

In close collaboration with Leica Geosystems, Zoom Film has created an engaging and visually stunning teaser film in pure 3D animation.
This film is designed to highlight the key selling points of Leica Geosystems’ latest product launch, namely the Leica iCON MCP50 and MCP70 control panels used for their machine systems such as the Leica iCON iXE2 – 2D System.
The goal of this product video is to deliver a concise and effective presentation that will capture the attention of the recipient and promote the product in a way that sells itself.

In a world where attention spans are short, it’s crucial that marketing material is focused, precise and engaging.
That’s why in this 3D animated teaser we’ve had a strong focus on highlighting the key features and benefits of the products so the recipient can quickly understand what they offer and why they are worth investing in.
It’s about highlighting the unique selling points that make the Leica iCON MCP50 and MCP70 indispensable for companies working with machine control and precision control.

Using 3D animation allows us to present the products from the best angles and with the most optimal lighting, enabling us to create a movie that is both aesthetically pleasing and informative.
We have worked with different camera angles and lighting setups in the animations to highlight the technical details and advanced features of the product, giving the recipient a deep understanding of what the product can do.
It’s not just a movie, but a strategic narrative that sells the product by letting it speak for itself.

This short, concise teaser leaves the recipient with a clear sense of the Leica iCON MCP50 and MCP70’s strengths and capabilities, without overwhelming with unnecessary information.
After watching the movie, the recipient has gained the necessary knowledge and a positive experience that makes them interested in learning more or going straight to purchase.

At Zoom Film, we specialize in creating effective product launches through visually powerful and targeted 3D animated campaigns that quickly convey a product’s value.
With our experience and creative approach, we help companies like Leica Geosystems get their message across in the most compelling way – whether it’s through 3D animation, product teasers, or other visual marketing tools.